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150+
pre vetted engineers

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540 %

Increase in the Revenue

284 %

increase in ROAS

50 %

increase in the User Base

About Millennium Shoes

Millennium Shoes, established in 2000 in Los Angeles, California, stands tall as a distinguished online footwear retailer, offering a diverse range of top-quality shoes. Renowned for exceptional customer service and an expansive collection catering to various styles, Millennium Shoes is the go-to choice for shoe enthusiasts worldwide.

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Project KPI's

Extensive Collection

Diverse range of top-quality shoes catering to various styles and preferences.
Exceptional Customer Service

Renowned commitment to superior customer service for a seamless shopping experience.
Global Appeal

Preferred choice for shoe enthusiasts worldwide due to the extensive collection and service excellence.
Exceptional Customer Service

Renowned commitment to superior customer service for a seamless shopping experience.
Global Appeal

Preferred choice for shoe enthusiasts worldwide due to the extensive collection and service excellence.
Extensive Collection

Diverse range of top-quality shoes catering to various styles and preferences.
Feature

Tools Used

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    Google Ads

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    Facebook Pixel

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    Google Analytics

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    Klaviyo

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    Google Shopping Integration

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    Shopify

Tasks & Challenges

  • Fierce Market Competition: Intense rivalry in the US shoe market made it challenging to stand out.
  • Performance Tracking Difficulty: Time-consuming identification of top-performing versus underperforming shoe products.
  • Seasonal Trend Adaptation: Navigating fluctuating demands based on seasonal and fashion shifts.

Strategy Applied

  • Segmented Product Groups: Enhanced ad performance through segmentation based on attributes like brand and product type.
  • Dynamic Budget Allocation: Aligning budget with product performance and seasonal trends for optimized exposure.
  • Regular Data Feed Updates: Ensuring compliance with Google’s requirements for optimal ad visibility.
  • Smart Bidding Strategies: Employing automated bid adjustments based on performance metrics.

Achievements

  • Significant improvement in clicks and impressions while controlling total cost.
  • Consistent high-level ad performance statistics.
  • Maintained lowest average CPC and cost per conversion, ensuring an outstanding ROI.
achievements

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