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Med Lab Supply

Med Lab Supply, a distributor of research laboratory supplies, faced multiple challenges. Their Magento 1 site was plagued with technical issues, leading to instability and sluggishness. Additionally, their digital marketing efforts, especially PPC and Google Shopping campaigns, were inefficient, attracting low-converting traffic and resulting in financial losses. The SEO aspects were lacking, hindering organic traffic growth and overall site performance.

Digital Marketing

Ecommerce

PPC

Email Marketing

SEO

108 %

Increase in Overall Traffic

73 %

Growth in PPC Revenue

29 %

Boost in Average Order Value (AOV)

About Med Lab Supply

Med Lab Supply operates as a wholesale distributor headquartered in Florida. With revenue of $1.6M, the company specializes in supplying glassware, syringes, gel caps, and aromatherapy products for research laboratories.

Tasks & Challenges

Platform Instability: Dealt with bugs and performance issues on the Magento 1 site, hindering user experience and site reliability.
Inefficient Marketing Campaigns: Struggled with underperforming PPC and Google Shopping campaigns, resulting in financial losses.
Misaligned Traffic Strategies: Attracted low-converting traffic due to discrepancies in landing pages and targeting strategies.
High Acquisition Costs: Faced challenges in reducing customer acquisition costs across PPC initiatives, impacting profitability.

Strategy Applied

PPC Campaign Revamp: Overhauled existing campaigns and introduced new ones, refining landing pages to enhance revenue and conversion rates.
SEO Technical Improvements: Addressed technical issues, and developed header tags, meta descriptions, and content optimization strategies to boost organic traffic.
Data-Driven Insights: Implemented comprehensive reporting systems for better decision-making and campaign optimization.
GDPR Compliance Integration: Ensured compliance with GDPR regulations, enhancing customer trust and credibility for a secure shopping environment.

Achievements

Achieved an impressive increase in overall traffic, indicative of improved visibility and better-targeted campaigns.
Successfully drove a substantial surge in 43% overall revenue, indicating the effectiveness of revamped strategies across platforms.
Implemented strategies resulting in a notable boost in Average Order Value, indicating increased customer engagement and spending.
Successfully made the store GDPR compliant, enhancing trust and credibility among customers, crucial for long-term relationships and brand loyalty.

Med Lab Supply

108 %

73 %

29 %

About Med Lab Supply

Project KPI's

Operational Efficiency Alignment

Robust Platform Stability

Holistic Data Reporting

Robust Platform Stability

Holistic Data Reporting

Operational Efficiency Alignment

Tools Used

Google Ads

Microsoft Bing Ads

Google Analytics

Google Shopping Integration

Yotpo Integration

Magento

Tasks & Challenges

Strategy Applied

Achievements

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