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DCGpac

DCGpac, a prominent B2B eCommerce company in India, faced critical challenges hindering their sales and brand recognition despite offering a wide array of packaging solutions to eCommerce businesses.

Digital Marketing

eCommerce

Email Marketing

Product Marketing

29 %

Increase in eCommerce Conversion Rate

17 %

Surge in Online Revenue

19 %

Rise in User Engagement

About DCGpac

DCGpac is a leading packaging supplier catering to eCommerce businesses in India. Specializing in a diverse range of packaging solutions from boxes, courier bags, tapes, to festive and food packaging products, they aim to elevate brand experiences through innovative packaging.

Project KPI's

A comprehensive range of packaging solutions for eCommerce businesses.

Emphasis on quality, innovation, and customer-centricity.

Dedicated B2B eCommerce platform for easy access and transactions.

Emphasis on quality, innovation, and customer-centricity.

Dedicated B2B eCommerce platform for easy access and transactions.

A comprehensive range of packaging solutions for eCommerce businesses.

Tools Used

Magento
Google Ads
Google Analytics
Linkedin Ads
Hotjar
CrazyEgg
Facebook Pixel

Tasks & Challenges

Absence of sales through email campaigns.
Lack of relevance in content targeting the audience.
Segmentation gaps hindering the sales funnel.
Unattractive and unengaging email template designs.

Strategy Applied

Strategic Campaign Development: Formulated an effective campaign strategy aligned with calendar events.
Lead Ad Campaigns: Initiated lead ad campaigns to bolster the email database.
Behavioral Analysis: Analyzed user behavior to tailor content and strategies accordingly.
A/B Testing and Content Optimization: Implemented A/B testing for engaging content and compelling CTAs.

Achievements

Achieved a substantial increase in eCommerce conversion rate.
Generated a noteworthy surge in online revenue from improved strategies.
Secured a remarkable conversion rate from mobile users.
Witnessed a rise in user engagement compared to previous campaigns.
Successfully enhanced delivery rates while reducing bounce rates, optimizing email performance.